Virgil Winston:Marketing Guru Well, it’s that time again—Thanksgiving is only days away, which means one thing: the holiday season is officially in full swing. This year, Mrs. Winston and I have decided to forgo our usual hosting duties and will “make the rounds” instead. The kids are off on an extended ski vacation with their […]
Virgil Winston:Marketing Guru Although I write about gadgets and gizmos rather than sit-coms or made for TV movies, I decided to join my fellow writers on the picket line to express my support—and see for myself what all the hubbub was about. I decided to go to the big rally at Fox Plaza on Friday […]
Virgil Winston:Marketing Guru Well folks, it’s going on day three of the Hollywood Writer’s strike and production on several shows is already shutting down. Don’t worry; I will continue writing my column because, as my teen-aged daughter frequently points out, “I am so not Hollywood,” and therefore, I am not prohibited from putting pen to […]
Virgil Winston:Marketing Guru If you’re like me, you spent last Sunday in a state of time confusion. Historically, daylight saving time ends on the last Sunday of October and we “fall back” to standard time, gaining a precious hour of sleep along with an additional hour of morning daylight. If it were up to me, […]
Virgil Winston:Marketing Guru Unless you’ve been living in a cave, a cocoon or have decided to eschew all forms of media for the last week, you’ve heard the news. California is on fire—and not in a good way. Due to the hot, dry weather and the high winds (known to west coast allergy sufferers as […]
Virgil Winston:Marketing Guru My first order of blog business is to apologize to my loyal readers for the word draught. I know there are a few of you who look forward to learning about the latest and greatest in the world of marketing and I am deeply sorry for my sporadic postings. The good news […]
Virgil Winston:Marketing Guru By now I’m sure you have heard all about the rather ugly incident concerning my temporarily fallen idol, Mr. Jerry Lewis during the eighteenth hour of his Labor Day MDA Telethon. I hear his publicity team was working overtime on spin control and there was even some loose talk about relieving the […]
Virgil Winston:Marketing Guru I look forward to Labor Day weekend every year for one reason—and it’s not because Labor Day is considered a “day of rest,” or because the kids go back to school the next day, although I suspect that is the reason my wife looks forward to it. Nope, I clear my schedule […]
Virgil Winston:Marketing Guru My wife recently decreed that, in the Winston household, Saturday night is now officially, “date night.” My daughter was thrilled, until she realized date night was for Mom and Dad, and that she’d be required to pull babysitting duty so her parents could reignite the romantic flame that had recently begun to […]
Virgil Winston:Marketing Guru My Pilates instructor told me that my job, which causes me to lug around a laptop, was compressing my spine. And, if I didn’t make some changes soon, I’d find myself competing with the Hunchback of Notre Dame for the “worst posture” award. For those of you who are unfamiliar, Pilates is […]
Virgil Winston:Marketing Guru Sometimes the best way to grab the attention of a prospect or valued client is to be topical. Nothing impresses prospective clients like a vendor who has their finger on the pulse. The imminent cell phone ban in California is making the news of late. The bill was signed into law by […]
Virgil Winston:Marketing Guru A few weekends ago, the kids and I took the train down to San Diego to spend some time checking out the amusements and give Mrs. Winston some much-needed peace and quiet. Truth be told, my wife gave us the tickets as a “present,” but I suspect she just wanted us out […]
