Sometimes, it’s hard talking to new entrepreneurs. They are so eager to apply all the theories they learned in business school, and tend to be quite ‘hard line’ when promoting their business. This aggressiveness often does more harm than good. They tend to rush into promotional decisions without understanding their target market and what promo […]
I’m a geek, and when we geeks get our hands on the internet, we go to eBay to surf for the most, well, geeky things. So it’s no accident that I spotted this set of collectible Star Wars drinking glasses – the same ones Burger King gave out when the first Star Wars movie came out. Picture […]
So I just read that Coca-Cola is finding inventive ways to beat Red Bull in the energy drink market. Maybe they should do what they did in 1996 – give t-shirts away. That’s right. In 1996, Coca-Cola managed to make POWERaDE the top energy drink by giving away POWERaDE t-shirts to all the athletes in the Olympic […]
Rushimprint is like the Jaguar of the promotional products industry – we do everything at warp 9.9, 24 hours a day. Since we specialize in providing promotional products in a flash, we have no time to rest. I start the day getting client orders, then sprinting from one production to another, then coordinating with suppliers […]
