Just like 2015, the hustle and bustle of the holidays already seems like a distant memory. You’ve long since bought and wrapped gifts for everyone on your list. You’ve made appearances at all the parties hosted by friends and family, and maybe even survived through a couple embarrassing moments that the stain on your ugly […]
Whether you’re marketing a fantasy football platform or promotional products, it’s important to recognize and cater to the needs of your target audience.
Your art department has been working hard shaping out that new logo, and now they’re presenting you with several color options. You step back and consider your choices. Like any executive, you know that even the smallest decisions can affect your profitability. But is there a method to determining if one pigment may more positively […]
How many steps does it take to get from your desk to the door of the office? When you leave your office every evening, exactly how many miles does it take you to drive home? These are simple questions about things that you do dozens of times a month, and chances are that you couldn’t […]
Having tons of likes on Facebook is the goal for just about any social media manager in the business, but those big numbers may be hiding a dark tincture that’s slowly poisoning your online presence. I was scrolling through my Twitter feed and stumbled on an interesting video. Produced by Veritasium, a popular YouTube science channel. […]
Although I have no nifty studies to reference, nor do I have a fancy, eyeball-dazzling infographic, I’m not sure I need either to safely say that the vast majority of us definitely care about the environment and our impact on it. That being said, I also believe that it’s part of human nature to want […]
If you’re anything like me, you’re into living healthy. In addition to keeping active – or at least giving it the ol’ college try – a great way to stay in shape is to eat organic foods. However, delicious and nutritious though they may be, their prices are often hard to swallow. Healthy living definitely […]
Many marketers may see something like an imprinted pen, promotional magnet, or pair of custom sunglasses and think to themselves, “Why bother? What could something like that do for my brand awareness that my website or TV ad isn’t already doing?” That’s a fair question and skepticism is healthy, but allow me to address those […]
Superstitions abound – it’s that purportedly unlucky time of the year once more! Today is Friday the 13th, which to some, means avoiding: sidewalk cracks, messing with black cats, breaking mirrors, passing underneath ladders, opening umbrellas indoors, and other similar activities that, quite honestly, would be inadvisable any other day of the year anyways. Don’t […]
Are you trying to enjoy a nice cold beverage on the beach? Are you on your way to work in the morning, trying to wake up on a freezing cold, rainy day? Have you ever gone to take a sip from your cup and found a speck of sand or other funny little things floating […]
There are some illnesses that touch almost everyone in one way or another. October is National Breast Cancer Awareness Month, and we’d like to put forth some statistics. Did you know 1 in 8 women will be diagnosed with breast cancer sometime in their life? And it isn’t just happening to women; 2,150 men are […]
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