How To Establish Corporate Culture Through Branding

Corporate culture was something people didn’t talk much about in the early to mid-1900s but it was a huge part of business back then. People got their foot in the door of a good company and they stayed there for their entire careers. Companies knew this and they took care of their employees – that was the culture.

• Define Company Culture
• Share Company Culture
• Build Brand Image
• Publicly Support Your Employees
• Support Your Local Community
• Focus on Education and Added Value vs Selling
• Embrace Your B2B or B2C Core Audience

Today, jobs are more fluid, both people and companies are constantly changing, and corporations have started looking at their culture and realizing its importance, not just to the people in the company but to the community and to customers as well.

Keeping great employees and fostering a reputation as a company that is willing to support social causes, promote inclusion, and change with society can be critical. While your culture is up to you, at rushIMPRINT, we can help you establish your culture and demonstrate it to your customers, employees, and the public at large. There’s a lot that goes into a company culture, but these culture-building tips and positive company culture promotional items can cement relationships.

Define Company Culture

The first step is to sit down and define your company culture. This isn’t just a list of positive words or attributes that you’d like to see in your company or that sound good, it should really reflect the vision, purpose, and values you want your corporation to be known for.

Share Company Culture

Once you’ve selected a culture statement, then it’s time to take that concept public, both within your company and to the world at large. Most companies that have put stock into having a positive culture post this information on their website. But it’s also critical that your employees understand what the company stands for and how they can be great brand ambassadors.

Build Brand Image

Now that your brand has something that it stands for and you’ve created a culture with meaning, it’s time to invest in building that brand. This is where smart social positioning, targeted advertising, and promotional products come into play.

Since this is something rushIMPRINT specializes in, you can count on us to help. When we look at the market, people are spending less time looking at individual social posts because there are so many out there. They’re also getting bombarded from your competition constantly, which has dampened the effect of social marketing. What is getting through are tangible marketing efforts. What does that mean? Promotional marketing is on the rise and more important than ever!

Publicly Support Your Employees

As you established your culture and defined it, you probably learned a lot about your employees and what matters to them. Building a culture is about supporting those key traits. If your employees feel that local charity and doing good deeds is important, find ways to support them in their efforts and use branding to show your company involvement. If your employees enjoy sports, support those healthy and positive activities by sponsoring a corporate team. Find ways to show your company is behind your employees when they demonstrate your culture.

Support Your Local Community

Cementing your culture with your employees means being a positive influence in your local communities. You can do this by co-sponsoring events or even spearheading events that enhance and benefit the community. Show your activism through branded merchandise: provide logo t-shirts for participants, make water bottle giveaways a part of your next event, hand out branded healthy snack kits, logo towels, etc. You want to be a visible supporter of local efforts that line up with your culture and values.

Focus on Education and Added Value vs Selling

Even if your company is all about selling products, today’s consumers want to buy from a brand they believe in, a brand with a culture they not only support but become loyal advocates for. A positive company culture that’s promoted and supported by your audience can skyrocket your sales without a lot of selling.

Think of your marketing efforts as a shift from “buy our stuff” to “we support you, please support us.” Consider reaching out regularly to your core audience with a message that is new, gives them added insight and information, and brings them in. Branded marketing items that are thoughtful and provide lasting value make a huge impact with your audience and firm up relationships while boosting your corporate image.

Embrace Your B2B or B2C Core Audience

Many companies have simply been scattershot marketing for the past decade or so, hoping that the widest approach will bring them results. A more effective approach is to dive deep into that core audience you already have, be it B2B or B2C, and nurture it. A great company culture opens the door to meaningful business relationships that last.

We’ve found that selecting customized corporate giveaways for your best clients has huge impact. The fact that these gifts are created with them in mind and speak directly to what they do, what they stand for, or your relationship is what matters. It’s just like gift giving with cherished friends.

Once you’ve nailed down your corporate culture, it’s time to give us a call toll free at 1 (866) 277-7874 and start ordering branded merchandise that speaks to your culture and solidifies your company values. You can also pop over to our rushIMPRINT website and peruse our promotional products for yourself or live chat with me or another customer service agent to get your order started.