You’ve built your business from the ground up. You work hard to make sure your product or service fits your customers’ needs. Often times, though, it seems as if your brand isn’t getting the recognition it deserves. You want your brand to be in front of as many eyes as possible, but this isn’t always easy. Sure, added exposure would help your bottom line, but more than that, you know that what you offer is something your customers want. It’s something that makes their lives easier and more enjoyable. Being there for your customers is the whole reason you started this business in the first place.
Unfortunately, some marketing can be pricey. As a result, many businesses decide to rely on word-of mouth or social networking to reach their customers. However, there is an alternative. You can expand your audience and reach as many people as possible while also avoiding the outrageous costs that are often incurred from other advertising mediums.
Promotional products are the answer.
They go by many names: promotional products; promos; branded merchandise; logoed stuff; swag; but no matter what you call them, there’s no denying their impact. Branded merchandise has an incredible return on investment and puts your business in front customers’ eyes and on their minds, all for a price that can accommodate any budget.
A recent study shows that American consumers have a highly favorable view of promotional products.
(click to see the full infographic)
Choose from many different products
Because of the large array of products and styles available, there is sure to be a branded merchandise assortment that will work for you. No budget is too big or small, so whether you’re looking for custom pens or embroidered Nike golf shirts, rushIMPRINT has the products you need at a price that fits.
For example, due to their low cost, some items like pens or custom sunglasses lend themselves better to large giveaways. Other more indulgent items, however, may be better suited as gifts to VIP clients, star employees, or for work anniversaries.
Another unique benefit of promotional products is their universal application. Because there are many different types of products that can be imprinted with your logo, there are no limits to which market you can advertise. Branded merchandise is like a skeleton key that unlocks the door to every demographic. Want to sponsor a 5k or awareness walk? Imprint your logo on custom water bottles, rally towels, and T-shirts. The participants will be thankful for the hydration and apparel and view your company favorably as a result. Maybe you’re considering donating equipment to a local school. Affix your logo to custom notebooks, pens, USB drives, or even backpacks. The students and parents will be thankful for the supplies and on top of that, contributing to education will shine a favorable light on your company. Everybody benefits.
Whatever audience you want to connect with, there is a promotional product that fits. Incorporating branded merchandise into your advertising efforts is a great way to take your company’s marketing to the next level. Start browsing now, there’s a product out there with your name on it, or rather, there will be soon!
