Despite its unpopularity, there is nothing more convenient than having a pack strapped around your waist, bursting at the seams with some of your most important and frequently-reached-for possessions. Though, for some unspecified reason, the fanny pack has become a travel bag pariah of sorts – damning all wearers to a fate of social mockery. Whether it’s through rude snickers or outright pointing and laughing, fanny pack enthusiasts often pay a price beyond the register for their choice in apparel. Though a fanny pack can easily hold a variety of first-aid items, no amount of bandages or ointment can salve the burn of witty denigration. May haps it’s time we question the validity of this fashion taboo and shed some light on its origin in the process.
Perhaps the harsh criticism of this hip tourist bag can be attributed to its tie to 1980’s popular culture, as the fanny pack originally climbed to popularity during this time alongside other trendy products such as the slap bracelet and the Scrunchie. As is the fate of most flash-in-the-pan trends, the fanny pack fell out of favor just as quickly as it rose into it. However, I submit that in spite of the negative stigma attached to it, the fanny pack is still an incredibly useful and versatile accessory for the modern traveler.
Originally designed as a pouch to be placed over the rear end (hence the terminology “fanny pack”), practicality dictated a 180⁰ spin to the front for both ease-of-access and pickpocket prevention. Modern iterations have brought about tactical incarnations such as the pistol pouch, in which a concealed firearm is carried for a quick draw in threatening situations. Providing handy storage for ammunition as well as immediate and easy access to your pistol, it’s clear to see why the concealed weapon and fanny pack go hand-in-hand.
Additionally, high-end designers such as Gucci, Prada, and The North Face have recently attempted to breathe new life into the fanny pack with their chic versions. Putting a contemporary spin on what was previously considered a fashion faux-pas is the hallmark of a truly fashion-forward company. This begs the question: “Are fanny packs set to make a comeback?” It seems like a striking possibility. In which case, would it not be pertinent to take advantage of a second chance get in on the ground floor?
RushIMPRINT has nearly endless varieties of styles and colors of fanny packs from which to choose, all of which can be imprinted with your logo. Whether you’re after a minimalistic design as offered in the Budget Fanny Pack, or want something a bit more expansive like the All-In-One Fanny Pack, we can provide the precise amount of pouches to fit your personal preference. Browse our online inventory today or call one of our product specialists Monday through Friday, 8:30 am to 5:00 pm EST at 1-866-277-7874. We’ll be happy to help you find the ideal fanny pack to fit both your budget and marketing campaign.