Virgil Winston:Marketing Guru
I was a promotional products prodigy. My dad gave me my first sippy cup when I was eleven months old. It was imprinted with the words, “The minute you get the idea you’re indispensable, you aren’t.” Of course, it had the Morton Meat Packing logo on it, but it was such a heartfelt gift that I still drink coffee out of it today…1.5 ounces at a time.
So, who am I? Well, I’m Virgil Winston…Marketing Guru. I’m a fourth generation Marketing Man who eats, sleeps and breathes logos, slogans and beautifully stunning Gemini Pen & Pencil Sets. I spend my days, and most nights, monitoring, analyzing, deconstructing and generally commentating on promotional products. Which is why, as we approach that prime branding opportunity I like to call Summer, I can’t help but think of the wisdom passed down from my great, great grandfather Clayton Lee, starting with the mantra—”put your name on everything,” which works great on a paperweight, but not so ideal on your wife’s wedding gown. But, that’s another story.
For you…your name is your lifeblood. It’s your calling card, identity and future. Just ask Apple Computer, Oprah or KISS. You are only as powerful as your name. It’s what Tanya Harding calls—the “skate in the shin.” Use it right and it will get you the attention you want. Use it wrong and you’ll end up in a boxing ring with Tootie from Facts of Life. So, let’s you and I make a pact right now, from this moment forward….your name goes on everything. I’ll show you how, where and what…and, in fact, we can start with the Golf Ball & Tool Gift Set, the perfect Summer Promotion. Imprinted with your logo or message, this kit includes three super-balls, 5 quality tees, a pair of ball markers and a repair tool for divots. That’s 18 holes…and your name will be at the top of every swing. That’s what I call driving you to success.
Well, I’m off to a Scandinavian Tractor Pull Trade Show. Until next time…remember the words my Uncle Marty once stole…“it’s fine to stand out from the crowd, but not when they’re shooting at you.”