When a company gave out cowbells as promo products for a cycling event in Europe last year, some people laughed and found the idea ridiculous. But weeks later when the same company increased its client base exponentially, nobody found it funny. It turns out that the company’s decision to give away cowbells was well-researched –cowbells are popular as ‘noisemakers’ along bike and ski routes in Europe.
This just proves that crazy ideas still work, especially in the promotional products industry. That’s why we advise our clients to dare go where no one has gone before. Why stick to an ordinary mouse pad when you can give away something quirkier, for example? It doesn’t even have to be expensive – just out of the ordinary. Like this cute little fella:
For just a little more than a dollar, a company’s corporate logo can ‘sit’ atop its clients’ computer monitors. This functional computer cleaner brush is not only charming – it’s very functional as well.
We also innovate our own fresh line regularly to give our clients some ideas. Our rule is simple: we don’t let our clients’ promo items get lost in a sea of common giveaways. We know that while most successful promos are usually built on time-tested formulas, the best of the best usually run on sheer creativity.
-Josh